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CarMax Expands Ohio Market Penetration
Published: 06/17/2010
RICHMOND, Va. — CarMax doubled the amount of rooftops it has in Ohio this week. The company already operated two facilities in the state capital, Columbus, but now showrooms are up and running in both Cincinnati and Dayton.
The new Cincinnati store is located at 12105 Omniplex Court and consists of 66,202 square feet. The dealership employs more than 80 associates and stocks 250 to 400 used vehicles.
Company officials highlighted that more than 200 local dignitaries attended a grand opening preview event. They mentioned it included a "Road Rally" for charity. The competition featured local television personalities competing in a driving challenge, which included parallel parking and pack-the-trunk events.
CarMax donated $1,000 to each participant's charity, and the winner's charity received an additional $1,000.
Participants included WLWT-TV meteorologist John Bateman, WCPO-TV news anchor Brendan Keefe, WXIX-TV morning news reporter Meghan Mongillo and WKRC-TV sports anchor and reporter Tara Pachmayer. Organizations that received the donations were Ruth Lyons Children's Fund, The Cure Starts Now Foundation, Hope for a Hero and The Children's Home of Cincinnati.
Meanwhile, not far away near Dayton, CarMax officials also ushered in their new showroom at 3555 Miamisburg-Centerville Road in West Carrollton. They noted this rooftop incorporates 45,576 square feet with more than 70 associates on board.
Like the new Cincinnati store, this lot in the Dayton market also will have about 400 used vehicles in inventory.
CarMax also orchestrated a charity "Road Rally" as part of a grand opening preview event. Like their Cincinnati counterparts, Dayton TV personalities competed in similar challenges.
The Dayton contingent included WDTN-TV reporter Jim Bucher, WHIO-TV movie critic Bryan Erdy, WKEF-TV reporter Regina Mitchell. The organization that received the donations was The Dayton Foundation's Wahid Abdullah Memorial Scholarship
CarMax began 16 years ago with its first store in Richmond, Va. The company now operates 103 dealerships in 49 markets, compiling retail sales of more than 350,000 used vehicles during its last fiscal year.
"We have changed the way consumers buy cars," emphasized Tom Folliard, president and chief executive officer of CarMax.
"Cincinnati and Dayton area residents now can choose to have a no-hassle, no-haggle, fun and easy car shopping experience at CarMax, the pioneer of the used car superstore," Folliard concluded.